Apple’s planning to demote its once-a-big-time-hit iPod to the ”other” category of revenue gain.
Yeah, a sad story, it is, how the handy music player had to descend down from the more privileged favorite throne with the fresh iPads and iPhones replacing its existence and very purpose. It was a bagful of dollars for the sake of music some years ago. But now its music plus phone calls plus text messages plus what not! Natural enough for people to turn heads toward other options. Rather, better options. A recent blog post had once put up this discussion under a title – “Does anyone use iPods anymore?” And the answer could be – “Just a handful, dude!”
From being hard-core material flagship to non-material, iPods shall be just as good as any other accessory that the company does business in. What had once proved to be a game changer for the tech king, will only be a supererogatory, an extra thingie. It’s weird to see how this device had a 275 MILLION pieces of it sold in 2010, but hardly gets any buyer now. And why not? After all its the era of streaming music, not of small spaces to store mp3s. Nobody invests on an iPod now, nobody flaunts it. It’s a dinosaur tech, a dodo device, everywhere.
Apple Classic is already dead, Nano and Shuffle are vintage, mere means to kill time, and the Touch, a somewhat breather, is still struggling its way out. Anything is everything today. Any device is a music player, a camera, a phone, even a TV at times. The concept of one device for one single function has gone of out fashion. And so has the concept of iPods. With such once-a-huge-budget-investment devices still functioning well and good, its hard to say goodbye. But then, it’s painfully antiquated. Sad for the people who had been religiously following the tech like a tradition for so long.
Still, with new product launches and all, okay, it’s alive for a while. But, the question is, for how long?