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How Startups Should Market Products for Customer Acquisition

How Startups Should Market Products for Customer Acquisition

Of all growth factors responsible for a startup's prosperity, the most important is how it gains customers. Of course, marketing a merchandise or a certain motive is no longer dependent on tacky advertisements. Once upon a time, a business could deal in poor quality products and still make profit with some good looking, over-hyped advertisements. This was kind of an…Read More »

Things You Don’t Want to Think While Setting up a Startup

Things You Don’t Want to Think While Setting up a Startup

Like Rome, Facebook, too, didn't happen in a day. Had Mark Zuckerberg and Eduardo Saverin not ditched a few lectures at Harvard University, would have the entire ground breaking idea ever kissed success? I think not. What do you think boosted the company? Grand ideas yes, hard work yes and good fortune a big yes. But, above all, it was…Read More »

How to Have a Great Workplace to Boost the Productivity of a Startup

How to Have a Great Workplace to Boost the Productivity of a Startup

In and within a startup, no one really has much faith in the traditional concept of 'office.' They are the people who have come a far way from the bondage of conventional workplaces. They are the freelancers, the indie workers, who love to have flexible rooms and flexible timings to perform their tasks with full freedom. They are the innovators,…Read More »

Digital Marketing : Learning The Basics Of Search Engine Optimization

Digital Marketing : Learning The Basics Of Search Engine Optimization

The growth of the internet and latest technologies has led to a revolution. As a result of this revolution in the technological sector - search engine operation has evolved as a technique, which every company is using to gain a decent rank for organic search results. In this digital age, business houses are always facing new challenges and opportunities. Digital…Read More »

On Content Marketing and Why it Should be Huge for Startups

On Content Marketing and Why it Should be Huge for Startups

What really is the prime target of a startup? To reach out to people and make its presence known perhaps? Yes, it is. Once upon a long time, startups used to worship traditional advertising for that, heart and soul. Then came the Internet. With it, content marketing became all about creating content and hyping it via blogs, articles, news, e-books,…Read More »