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How Ola and Uber are making other taxi companies irrelevant in India

”I am trying out either Ola or uber .” she said.

I looked at my watch on my left wrist ,it’s already 10.30 pm and I have been standing for 2 hours without any sign of transport. For the first time, I guess I cursed myself miserably of not having to download both ola and uber.
Thankfully , the girl standing right beside me speaking over the phone was my friend who was sweet enough to drop me nearby.

With media constantly brimming that how Olas and the uber have actually replaced the other taxis in India .They have mainly done it in the past 4 months have actually asserted their dominance in India.In fact, Ola has emerged as a key player in the broader coalition with Uber. To add to more Uber with $68 as the world’s most valuable startup.

Ola’s backers mainly include Softbank corp.As consumers, even drivers end up winners in the short span.For Ola, it is like holding up the position high as its still the market lead by one margin in India.While Uber, of course, ha made a mark in June and raised $5 billion.India with a country of 277 million internet users has mainly registered in the blip in the global market for the cab aggregators. The stakes are high on the India’s cab business.

Ola was founded in Mumbai by the IIT Bombay graduate Bhavish Aggarwal and Ankit Bhati. In fact, they came with an innovative idea where the customers can pay through cash and customers mostly preferred to book through apps rather than through call centers.Ever since there has been a growth in the as the menu or the traditional cabs have faced a lot of difficulties as they slow to the rapidity and hence the Indian customers had to go with the app based cabs for booking. Meru has been in the business for 9 years while ola big moment came in October. Uber had the fledgling business until the last year when it got launched in India and soon got a lot of popularity while making it more accessible to the customers and even offering low-cost offerings.In fact, it was already battling with the authentication of its credit cards payments and also its cashless payments. Meru and Mega have been more focused on the airport business and in fact, they also got into the supply of buying their own cars.In fact, it is also difficult for them to change their business models which have worked well for the high ticket size items range of Rs 500 and 600.OLA and uber are mainly designed for short trips with a very small ticket sizes.

In may Uber started to cash payments in India and in operated in all the 27 states. This also opened doors for many consumers who did not want to pay through credit cards or debit cards.This movement mainly helped the companies to move away from ola as according to the multiple industry executives.

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