A record’s broken once again.
Instagram, the photo and video sharing app now has over 300 million active users, beating Twitter, the microblogging site, by a huge margin. The latter has a user base of 284 million accounts. Of course, these values aren’t of any significance if we consider how popular Facebook is, given that it which carries a massive user base of about 1.3 billion. Still and all, the big acquisition of the photo sharing podium by the social media giant does make some sense now.
Nevertheless, as per reports, over seventy million pictures and video clips are being uploaded every day on the image sharing platform. And this figure is still growing. It’s an amazing fact how Instagram has managed to increase its demand almost twofold within so less a time. It was just nine months ago when it had crossed the 200 million user benchmark.
The way Twitter has been sitting idle all this while…
Twitter, on the other hand had already crossed the 200 million bar back in December, 2012. But, thereon, it had suffered a kind of stagnation in its growth, slothing with great difficulty to attract its present 284 active accounts. The others in the league, like Facebook Messenger and WhatsApp, who were relatively newcomers, had easily surpassed it with 500 million users each. This weakness was so pronounced that even novices like Instagram couldn’t resist the urge to outpace the poor platform by a long mile.
A badge for you if you are real.
And not only has this tyro made it big and celebrated this outstanding success, it has even renewed its new feature of account authenticity. Surely, Jonny-comes-lately but Jonny-does-exceptionally-well! This new feature will stick verified ‘badges’ for celebrities, athletes and even brands. The function will be somewhat similar to blue ticks Facebook and Twitter use for verified accounts. No more spammy accounts on Instagram now. Yes, you may lose a few followers. But that’s only for the good, isn’t it?
The blast Instagram had brought about in the past:
The ‘sponsored posts’ the platform had introduced earlier has been hugely responsible for influx of this mammoth number of users. Although existing account holders weren’t much happy about the change, brands, on the other hand, were enthusiastic about connecting to the vast audience the platform held.
More good news coming your way.
Some hint’s been dropped about the addition of new features based on specific, special events. So, if you are getting excited about an upcoming movie, all you need to do is to follow the actors, directors, producers or whoever has a role in it to play. They will indirectly keep you informed about everything associated with the movie. Likewise, you can also keep a tab on what players have in mind about a match doing the rounds.
A 300 million user base in so less time is no joke. Still and all, a great lump of the congratulations goes to Facebook too. Had Instagram still been an independent company, the scenario would have been entirely different. The journey to this quick a success would have been longer and would have taken more rigorous efforts.
It is, anyways, an inspiring matter.