The word is slowly shifting gear from desktops and laptops to mobiles. The demand for MS Office suit, a favorite with everyone, was, thus, natural.
So, Microsoft recently came up with a strategy to keep people from not forgetting their very own Word, Excel and PowerPoint. And to add to that, they even eliminated the cumbersome need to subscribe to Office 365 all the time to have their documents edited and stored in the cloud.
So, how did Microsoft do it?
This bit of good news has just arrived after the tech giant announced its merging with the famous clod service, Dropbox, recently. This amalgamation means now people can avail this service to store and edit their Office word documents, spreadsheets and presentations without having to pay anything to Microsoft. There shall be a new MS Office app for iOS and Android devices.
What good is it doing to Microsoft?
A free version of MS Office sounds like a crazy bit, given that the company has been stringent on Office 365 subscriptions for all these years. But, like the company said, if it’s a free app for desktops and laptops, it should be a free app for the mobile devices as well. Pursuing some strategic view point, of course, was strongly denied with more stress being put on ‘increasing the productivity of users all across the globe.’ Whatever the motive might be, this grand opening-up of Microsoft toward its users is most welcome and indeed very refreshing.
Why was it kept away from commercial use?
The app is free for consumers, okay. But, there isn’t any functionality extending for other commercial spaces. The story is the same, old one for editing documents on OneDrive and Dropbox for business – the need of an Office 365 subscription. The message from the company is also very clear – that it wants some good ROI from all those businesses depending upon its products for functioning.
Added to that, the company also wants all office competition to stay away from mobile usage. This, again, is cleverly strategized so as to not encourage the development of some rival mobile app which could ultimately put MS Office’s position at stake. And this seems not very impossible, especially, when apps like CloudOn and Apple’s iWork already have had their chances earlier.
What’s being hidden, probably?
As much as it will hate to admit it, Microsoft has actually put on a brave face to hide some very discomforting self-issues. Of this, the threat to its once-glorious, now-diminishing existence is the most prominent, making them madly indulge their products anywhere and everywhere.
Remember the times when people, especially corporate guys, used to go gaga over Word, Excel and PowerPoint? Well, sadly they only ‘used to.’ And Microsoft wants those days back. Desperately.