Motorola is always giving us surprises. Big ones, that is. And of all big surprises from the brand, the app called Spotlight Player is by far, possibly the best one. Yes, the player that enables Spotlight Storytelling.
Spotlight Stories were conceived basically with a view to putting the entire technology of the phone into action. Of course, in the best creative, appealing way. Indeed, this was very out-of-the-box thought regarding how smartphones have traversed many miles ahead of their featured chums and other senior gadgets and gizmos. Well, technology-wise, at least. With Gravity Sensors, GPS, Motion Detectors, Accelerometers and all that geeky stuff, smartphones are way ahead of other communication or non-communication devices, almost outdoing them in a range of aspects.
But, how emotionally attached are we to these technological miracles within our phones?
Not much. Except, well, if we have lost our way back home, or are deeply engrossed in playing our favorite game, maybe. These neglected, the features packed into our phone are as good as those yellowing bedsheets the uncle next door has. Who cares, anyway?
So, Motorola chose storytelling to revoke some hormones and emotions?
Yes, you can say. But, the Spotlight Player they introduced isn’t only about simple tale-tell. It is an interactive platform that uses 3D graphics technology to encourage users to create high quality animations which interact with viewers in real-time. But it’s no conventional movie-watching. You can control and explore it all at the same time! So, that’s typically almost all your phone sensors working together to make the magic happen. The app actually stimulates the phone camera with the help of a sensor mixture algorithm that works based on the precision planetary landing technology.
How engrossing are the stories?
There are three, at present, all created by animation big-shots. The app debuted on Moto X with a quirky, short story titled “Windy Day,” made by the Oscar-winning Pixar director Jan Pinkava of Ratatouille fame with a technology called ‘subdivision surfaces’ (now available open-sourced as OpenSubdiv). Viewers could follow the entire narrative of how Pepe, the little mouse, scuttles about to have an orange hat blown over and over again by the wind, by actually moving their phones physically.
Technology kept same with some improvements done here and there, a second story came after some months titled “Buggy Night” depicting a troop of troubled bugs hunted by a huge frog. It was created by animator Mark Oftedal famous for Disney’s ‘A Bug’s Life’ and ‘Toy Story.’ He was also a character designer and supervising animator for “Windy Day.”
And, the latest, “Duet” is the third in the series, which features hand-drawn animations with a bit of personal storytelling from Animation King and Disney Legend Glen Keane, filthy famous for animated movies like ‘The Little Mermaid,’ ‘Beauty and the Beast,’ ‘Aladdin,’ Tarzan,’ and the very recent, ‘Tangled.’
It’s wonderful how narrating a little story simply with the help of animations and music can really tug at those human heartstrings so strong. With Motorola and its super Spotlight Player app, it’s immersive storytelling technology indeed making a grand way in.