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Partnership Trends: When Twitter Decided to Share its Data with IBM

The micro-blogging platform, Twitter has recently announced its partnership with IBM. This is happening exactly when Apple, too, is shaking hands with the company.

The big reason behind the partnership:
With obvious reasons of smoothing business, as stated by the IT giant, the Twitter’s firehose shall now be open to be a part of the company’s cloud platform with the rights to access services like Watson Analytics, which is a cloud service programmed to tune in with Big Data, and BlueMix, which is another cloud that hosts apps. Now that social media has gripped strongly onto people’s lives, embracing it for business well-being and decision-making is, of course, a good way to go. Talking of decision-making, it shall include apps and sales services to begin with, and go on to cover marketing, customer service, company-specific problem solving, banking, transportation, consumer products and retail.

Strike when the iron’s hot:
Ginni Rometty, the CEO of IBM, and Dick Costolo, the CEO of Twitter revealed how the plans for this alliance had been giving up smoke for years and was finally cooked up this year. The hello is big, given that a slow growing Twitter had managed to acquire Gnip, the social data provider a few months back and IBM had been struggling to make a mark in the field of analytics all this while.

Business or Tweet-ness?
A partnership done, IBM shall now be at ease to reach up to its clientele effortlessly. Developers will now be able to create corporate apps with Twitter data fed into them and businesses will be free to analyze investment and ROI statistics via the same. The motive is simple: More the information provided, stronger is the trust quota build.

This three-phased amalgamation has given IBM the freedom to develop new apps for corporate purpose that shall utilize Twitter data and allow customers to connect to the company over the micro-blogging podium. At present, IBM’s plans to train a huge mass of 10,000 consultants to develop such apps is on the go.

Where’s the symbiosis?
We’ve discussed only IBM till now. But, how’s Twitter being benefited? Well, it’s the firehose of the platform that’s making it big. Keeping in mind the struggle of it for user growth, partnering with IBM has given Twitter the much-needed limelight and a bit of financial boost, too, to shine its way into fame.

Business talks apart, modesty got the better of the micro-blogging pioneer as it credited the Gnip acquisition event for this successful partnership. It was only because of this event that Twitter could eventually provide its partners (now including IBM) with the fifteen billion tweets and social toing-froing that occur everyday on the platform.

The show is on. And there’s more coming.


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