Every year, Google used to change its search algorithm near about 500-600 times. However, most of these changes are small, Google sometimes brings out a big algorithmic update that influence search results in major ways.
It is very useful to search marketers to know the dates of these types of Google updates and can allow to explain changes in organic website traffic, rankings and completely improve SEO (Search Engine Optimization). The major algorithmic changes implements big impact on search are explained below:
Google Toolbar : December 2000
Assuring SEO conversations for the years to come, Google starts their browser toolbar along with Toolbar Page Rank. Soon after the webmasters initiates watching Toolbar Page Rank (TBPR), the Google Dance starts.
First Documented Update – September 2002
Earlier Boston there was a crucial shuffle in the fall of 2002. The information is still not clear, but this seems to be higher than the monthly Page Rank update and Google dance.
Florida – November 2003
Actually, it is the update tat put into updates on the map. It is clear that many websites lost their rankings, and businessmen were very angry. Florida demonstrated the fatal reason for small value in late 1990’s SEO methods like shuffling of the keyword and make the game more interesting than before.
Supplemental Index – September 2003
For indexing more documents with no sacrificing of performance, Google breach off a number of results putting the supplemental index. The pitfalls of results go supplemental become a seriously discussed SEO topic, after the index as later regenerated.
Google IPO – August 2004
However, certainly it is not about, a crucial incident in Google’s history – 19M shares sold by Google, brings $1.67B in currency, and set up their market cost at over $20B. By January 2005, Google percentage cost more than doubled.
Brandy – February 2004
Google brings out a lot of changes, adding a vast index expansion. The Latex Semantic Indexing i.e. LSI, increased focus on anchor text relevance, with the idea of the link that is neighborhoods. Latent Semantic Indexing, broaden Google’s capability to have an idea of synonyms and put keyword searching to the next standard.
Big Daddy – December 2005
Technically, the big daddy was about the update regarding infrastructure, and it coiled out over some months, pack up in 2006, March. After that Big Daddy changed the approach a new way Google handled URL canonicalization, redirects and apart from that other technical reasons.
After introducing the Local Business Center in March 2005 and provide encouragement to update and upgrade their details, Google incorporates its maps in the LBC, in a move that can finally bring some changes in the local SEO.
False Alarm – December 2006
There were the disturbance on an update in the month of December, and also with a number of reports of big ranking changes in the month of November, but Google reported that not any big changes occurred.
Supplemental Update – November 2006
Over the year of 2006, Google appears to bring changes to the existing supplemental index and how disturbed pages were treated. They said in late 2006 that supplemental was actually not a penalty.
Buffy – June 2007
In occasion of Vanessa Fox leaving Google, the update on Buffy was honored. Nobody was sure that what happened actually, and Matt Cutts advised that Buffy was only an aggregation of smaller changes.
Universal Search – May 2007
When not your unique algorithm update, Google unified conventional search results Images, Video, News, local and some other verticals, incredibly changing their own format. The concept of earlier 10 listing SERP is officially dead.
Google Advice – August 2008
In a big change to their official logo a box type home page, Google started advice, showing advanced users in a drop-down that is below the search box according to the visitor typed in the search box. Advice would later go on to propel Google instant.
Dewey – April 2008
A full-scale shuffle appeared to emerge at the month end of march and to initials days of April, but the specifics were not clear. Some thought that power its own internal properties, along with Google books, but the proof of that was defined.
Real Time Search – December 2009
In this time , the real twitter feeds, newly indexed content, Google news are based on real time search, and few other sources were unified in a real-time feed on few SERPs. The sources resumed broadening over time, along with social media.
Caffeine (Preview) – August 2009
Google introduced a preview of a huge infrastructure change, created to speed crawling, widen the index, and unify indexation and ranks in almost real time. The actual time limit set up for months, including the final rollout resuming in the United States in initial days of 2010 and remains so until the summer comes.
Negative Reviews – December 2010
After an exposure in the daily newspaper of New York Times on how e-commerce site that is DecorMyEyes was ranking clearly depends on negative reviews, and Google created an unusual move and in reaction compromise the algorithm to make an aim to sites by using same tricks.
Social Signals – December 2010
Google and Bing declared that they utilize social signals in deciding the ranking, along with data from facebook and Twitter. Matt Cutts assured that this was actually a comparably new growth for Google. However, many of the SEOs had earlier suspected that it could happen.
December 10 Pack – December 2011
Google created a second pair of 10 updates, declaring that these posts would come regularly in every month. Updates along with related query filtration, detection of parked domain image search refinements and blog search refinements. The actual dates of each and every update were not given.
Panda 3.1 (#9) – November 18, 2011
After Panda 2.5, Google came in a time of Panda Flux where updates are started to take place in a frequent manner and were comparably small. So industry experts named the 11/18 3.1 update, however, there was no 3.0 officially. For the sake of this history, we will stop continuing the numbering of Panda updates apart from changes that highly impact.
Panda #23 – December 21, 2012
Before the Christmas holiday, Google came up with another Panda update. They used to officially addresses it a refreshing, influencing 1.3% of English queries. This was a slightly higher brunt than Panda #21 and #22.
Knowledge Graph Widens – December 4, 2012
Google included knowledge graph functionality to queries that are non-English, along with French, Portuguese, Spanish, German, Italian, Russian and Japanese. This update was more than just translation and included increased KG abilities.
Shake up of Authorship – December 19, 2013
as already visioned by Matt Cutts at Las Vegas, authorship sort up vanished from near about 15 queries over a time of a month. At December 19th the fall bottomed out, but the numbers remain volatile and yet not have recovered to previous heights.
Update Without Name – December 17, 2013
Near about all the flux trackers named historically highly increased activity. Google may not confirm an updated advising that they ignore updates to close the holidays.
Pigeon Widens (UK, CA, AU) – December 22, 2014
Google’s big update on a big local algorithm, dubbed Pigeon, widens to the UK, Australia, and Canada. The original update appears in the United States in 2014 July. The update was affirmed on the 22nd but it may be coiled out as soon as the 19th.
Penguin Everflux – December 10, 2014
A representative of Google informed that Penguin had moved to continued updates, shifting away from occasional big updates. During the actual timeline was unclear, this claim appears to settle in ongoing flux far after the version of Penguin 3.0.
RockBrain* October 26, 2015
Google declares a big announcement, uncovering that machine studying had been always a part of the algorithm for months, adding to the 3rd most significant ranking reason. *Note: It is a date of the announcement we believe the real introduction was near to 2015 spring.
Panda 4.2 (#28) – July 17, 2015
Google declares what was more becoming a Panda data refresh, explaining that it might take some months to completely roll out. It is still unclear that what would be the immediate impact, and there are also the signs of a big algorithm update were unclear.
Mobile friendly 2 – May 12, 2016
It is just one year over after the original update of mobile friendly, Google comes with another ranking signal boost to advantage to mobile friendly sites on mobile based search. Since the most of the websites, we trail are mobile friendly already. It is likely that impact of the last updates was minor.
Unnamed Big Update – May 10, 2016
The weather trackers such as Mozcast displayed a historically unusual week-long pattern of activity related to the algorithm, along with a spike of 97 degrees. Google may not assure this update, and still, no explanation currently have been placed.
All the points mentioned above are all the recorded updates of Google history till date.