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Role Of Color Psychology In Web Designing – Part 2

It is the job of the designers to understand the psychology of their design choices, when designing a website. But along with that, it is also important to understand the basic areas of designing which involves the use of colors.

Color psychology in website design is not an accurate science and studies have demonstrated that it’s influenced by individual recognitions. Societal contemplations, for example, sex/ gender additionally has an effect on how the shading is seen. Further studies have observed that it’s not generally the shading itself that have an effect. It is additionally about how proper the client feels the shading utilized is to the brand that is utilizing it.

Choosing A Color For A Website -

Color is a very tricky thing. It can arouse different types of feelings or emotions in the mind of the audience. Hence, it should be used wisely. Choosing a color for a website means much more than picking a color and turning it into a layout. It also means choosing the right color in a right way, at the right time for getting the desired response from the target audience.

What The Following Colors Convey?

Most of us are not aware of the fact that, colors can influence our mood, body and soul. The use of colors in web design can have different impacts on the individuals. In fact, they play an undeniable role in creating a strong impression on users. Every color conveys different meanings to different individuals, based on their personal preferences and cultural background. So, in this blog we can discuss about the various colors and what they convey.

  • Red – Red is an exciting color. The color red can associate a person with passion and also anger. The color red can increase the heartbeat of a person and make them breathe faster. The other qualities with which the red color can be associated are lust, love, energy, strength, determination, stimulation of the body and mind. Also can be used as a sign of warning.
  • Orange – It is an energetic and vibrant color, which can be associated with energy, warmth, ambition, happiness, enthusiasm, excitement, ambition. This color is very friendly and less overwhelming than the color red.
  • Green – It helps in promoting a sense of well-being. This color can be associated with growth, wealth, calmness, envy, harmony, support, fertility, generosity, peace, and so on. The color green offers a harmonizing and balancing effect and also helps in connecting with nature.
  • Blue – It is often associated with competence, quality, wisdom, steadfastness, calmness, masculinity, dependability, strength, loyalty, and security. As trust is vital for any business house, thus, this color helps in gaining the trust of the audience. While deeper shades of blue are often associated with luxury brands and for offering an energizing and refreshing feeling.
  • Yellow – It is considered as one of the most energizing colors. This color is most fatiguing to the eye, yet this color is the most attention seeking color. It is associated with warmth, happiness, competence, optimism, cheerfulness, etc., but sometimes can be associated with frustration, deceit, cowardice, and anger.
  • Purple – The color purple can be associated with royalty. This color is also used to communicate imagination, creativity, elegance, authority, sophistication, wisdom, respect. Basically, darker shades of purple imply wealth, luxury, prosperity; while lighter shades of it can be associated with romance.
  • Where To Use These Colors & Where Not To Use Them ?

  • Red – Brighter shades of red like true red or tomato red are good for websites which caters to the youth which suggests energy and eagerness. This color can be good for websites who are dealing with food, fashion, sports, advertising, marketing, entertainment, health care, and emergency services. This color should be avoided by websites dealing with nature, luxury, or nature related content.
  • Orange – It can be used for call-to-action buttons, like subscribe, buy, or sign up section. It can be used to draw attention to the sales, clearance, and other contents which will definitely draw the notice of the people. This color is best for e-commerce, technology, food, entertainment, child-care, automotive, etc.
  • Green – Lighter shades of green is often soothing to the eyes. This color is best for sites dealing with relaxation, tourism, freshness, environment, and sustainability; such as Plant With Purpose. The color is less appropriate for luxury goods or content related to technology. Darker shades of green can be associated with money, so sites who want to suggest affluence, growth, and stability can use it.
  • Blue – This color is often used by banks, and large corporate companies, as it is associated with reliability, dependability, and success. It is good for websites which would be dealing with science, healthcare, government, technology, dental, and legal. Using brighter shades of blue can give the website a cold feeling. It should not be used with food related content. Lighter shades of blue are good for social media sites, like Facebook.
  • Yellow – Using too much of color, yellow can be overpowering, and can strain the eyes. Wrong hues can give a site a cheap feeling. So, it should be used sparingly to create a sense of happiness. Light yellow shades can be used for this. It can be used for drawing attention, so can be used in call-to-action texts and call- to- action buttons. It is great for sites who wants to demonstrate a sense of authority and intelligence.
  • Purple – The color can be great for sites dealing with beauty products, yoga, astrology, healing, massage, spirituality, and content related to adolescent girls and feminine brands. It is soothing and calm, so not suitable for grabbing people’s attention. The use of darker shades can make a site, feel aloof or distant.
  • Conclusion

    Colors not only forms an important part of web design, but it also plays a vital role for the brands.The sense that colors, try to convey should match with the brand image and the brand personality. Colors should be used carefully, in order to send a right message to the audience. Understanding which colors will fit with the audience’s taste, will help a business house in stepping a one step towards success. Thus, visual designs help to make a strong impression on the users.


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