An awesome website design is far beyond simply conveying good content and making it look great. At the point, when guests go to your website, they develop a set of emotions about your site and your organization. The sort of emotions they deliver, can be either positive or negative one. So, the way in which you design your site remains totally in your grasp and ought not be disregarded.
The design of the website should be made in such a way, so that it holds the attention of the visitor as long as possible. It should also lead the user down the conversion funnel, quietly urging the visitor to perform the action the website owners keep as their goal.
In today’s competitive world, every business house wants to stay ahead in the rat race. For which some prefer to go for engaging content, while others will go for awesome graphics.
The big players do it differently. They decide to go beyond the traditional norms of website designing and focuses on a smarter strategy which is known as “color psychology”. The motive behind it is to follow the age old proverb – “ judging a book by its cover”. In this industry, the cover matters a lot. But they decide to go beyond the traditional norm. If the cover or the design of your site is good and appealing, who the hell will care about other things.
Importance Of Colors In Web Designing
Web Design needs to have an influence over people’s behavior. Nowadays, designers are looking into the psychology of color, in order to create an everlasting impression. Color forms an intense part of a website. It can influence an individual on how they feel, as well as what action they need to do. The psychology of using color is to help reinforce a brand image, encourage sales, and even guide visitors toward particular pages or towards a particular site.
What Is Color Psychology?
It’s not anymore a secret, that color psychology is used extensively in all aspects of design. Colors are used in designing a website or for creating brand logos.
Color psychology is the art of how color/shading influences human behavior/conduct. It is a branch of the more extensive field of behavioral psychology. Suffice it to say that, its a really entangled field. A few cynics are even pretentious of the entire field of color psychology, because of the trouble of testing hypotheses.For designing, color psychology is not an exact science, rather it is considered as the different perceptions. Societal considerations, such as gender also have an impact on how color is perceived.
What Colors Mean?
The definition of color varies from one person to another, depending on their personal preferences and cultural background. According to a recent study, it showed that people decide whether or not to like a website or its products and services in 90 seconds or less than that. Most importantly, 90% of the decision is based solely on colors. Research have also showed that, a good color can increase brand recognition by 70%.
The purest and most thoughtful minds are those which love color the most.
– John Ruskin.
When designing a website, most of the time, the colors are dictated by the organization’s new or existing visual identity or brand. Based on how the colors are used, will depend on what the visitor will feel when they will visit the website. For modern website designs, neutral colors often play a dominant role. Most of the renowned brands, use neutral colors, i.e., tints, shades, and hues of white, grey, and black colors along with main colors for designing a website.
Let’s have a look on some color basics, and which type of colors are associated with which type of feelings.
The types of colors that big branded companies generally uses helps in playing into the psychology of the audience. Cooler colors like blue, green, purple, etc., provides an inviting, professional and relaxed feeling. These colors can also offer a cold and unfriendly feeling. On the contrary, warmer colors like yellow, orange, red offers a soothing, warm feeling, along with the sense of creativity. It can also give negative feelings like anger and stress.
Neutral colors like white can give a feeling of openness, but can also mean dull and bland.The color gray can be considered as slick, modern, and clean, but at the same time, it can be used to give a cold and uninviting feeling. While black is often associated for offering a professional and clean look, but is also very overpowering and can be rather generic.
Hence, when designing a website these techniques or colors can be used to by the website designing companies.