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The Mickey Mouse Patent: It’s a Piracy-Free Search Engine from Disney

Forget watching Frozen or Tangled online for free. It’s either authentic search or no search for Disney now.

The company has recently patented a piracy-free search engine which ranks websites based on how authentic they are. This ‘authenticity metric’ filters out search engine results which Disney people term ‘undesirable’, thereby giving a boost to the ranks of legal video hosting websites and promoting all copyright holders.

So, now when you search for Finding Nemo, you will actually end up finding only the official site followed by other legal, authentic websites. All other illegal streaming or download links will be gone. With earlier implemented yet failed attempts of Google to make this happen, this new search engine for legitimate online content marketing is certainly a thing of big news.

Why Google wasn’t just enough?

Upon this search-engine-to-search-engine face-off, Google had earlier attempted to take a step against authentic data piracy last month by downranking websites that hosted illegal streaming or download links, and those, too, with heavy copyright infringement issues. But, such ideas from the tech-king working has been, but a fry cry.

Offended by a nonperformance as such, Disney decided to brew its own cup of coffee, registering the patent for a search engine only and exclusively its.

Why is popularity not always a good thing?

That which comes for free is always welcomed. This is human nature – the wish to get anything and everything without having to pay for it. This stands true for websites too. Who would not love to watch a movie for free, without having to visit the theaters and pay for the tickets? But, what goes unnoticed is the amount of damage done to the industry.

No matter how popular a website with unauthentic and illicit content is, it eventually is depriving a certain original source of its much deserved Return on Investment. With a view to uproot such unwanted bad actor, Disney has come up with this search engine that rates website not on the strength of popularity, but on the degree of authenticity. Whether it’s going to be a part of the official Disney site or an alternative to Google is still unclear.

With the new search engine, what possibly can go wrong?

The only ‘wrong’ here can be the entire idea of authenticity. The official site will undoubtedly go up in rank pages. But, other informative links like Wikipedia and IMDb rating of movies may go down. While this is okay from the perspective of the brand and the company, there can be an issue with the end user looking for mainstream information or reviews rather than ending up with the official site every time.

Google’s patented PageRank – the thing every Search Engine Optimization Company loves – seems like a good idea in comparison to Disney’s authenticity filter, given that it rates websites based on quality links and genuine content. Nevertheless, with the new search engine, the tough times are apparently on for all piracy preachers.

It’s the user and Disney talking now. No room for the Third Man on the Mountain. Not anymore.


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