When it’s animation, explainer videos really go hungry for voice-overs. Good voice-overs.
But, how far will you go in search of that perfect tone? Will you hire someone professional or simply wind up the task at a private studio, with your own voice maybe? But, before that, just know this – Kane cannot sell candies. Neither can the Hulk sell a hairbrush.
So, here goes the list of reasons why you should concentrate on getting the best professionals for your explainer videos:
Reason #1: For that mood, that feel, that impression:
Okay, you can modulate a voice with those very tech-ie software available in the market. But, that will only leave your animation sounding like some scrap metal jiggle. What you need is a natural human voice that can tune up and tune down as per the needs of the animation, letting out every emotion in the correct amount.
Think. Who could have fit into the character of Jewel from the movie Rio other than Anne Hathaway herself? Now that’s called good voice casting.
Reason #2: For the sake of some energy:
Only a professional voice-over artist can speak out in that ideal, faultless tone which lacks in untrained rookies. A dull, irksome voice will never convince the audience of what the video has to say. Professionalism is like that hot cup of mocha brewed with the right measure of water, milk, sugar, chocolate and coffee. A little more or less will only ruin the taste.
Reason #3: You need that sublime someone to represent your brand:
Like I said, Kane isn’t for candies and the Hulk isn’t for hairbrushes! A representation done wrong can make your audience pay absolutely no mind to your brand. Opting for professionals will show you the range of artists you can choose from, avenues to check out their previous work and decide which one to pick up for your project. And yes, don’t end up choosing Kane for candies.
Reason #4: Who else would say ‘A’ like an Englishman?
The real question here is what language do you want your video presentation to run in? False accent will make your video feel like it’s forged or not what it is cracked up to be. The result? The trust factor gets a minus point. Only a native professional artist can regain that and persuade potential clients to fall for whatever message you are trying to convey.
Above all, when you hand over your project to the professionals, they do the editing part too. And it’s always better than your own amateurish handiwork bound to be a faulty lot. Now it’s all up to you – to voice over under professional guidance or not to.